Core Principles Drive Better Decisions
Better Decisions Drive Growth
Focus Drives Results
Where you focus your energy and effort is the leading decision that drives all other outcomes. Â When you focus on creating your necessary conditions for growth, you will have growth.
The rest of the core principles are aimed at how you drive your focus to where it needs to be to drive your growth.Â
Less, But Better
We often spread our focus, our efforts, our energy across too many areas. Â Too many market segments, too many prospects, too many clients, too many projects, too many improvements.
When you do this, no one area receives the focus required to move forward.


Simple Solutions Scale
Reliability and Repeatability depend on simplicity.
If you want to improve your ability in areas outside of your expertise, you need to keep the solutions simple.Â
Movement that matters drives momentum.
It is easy to confuse activity and progress. Â Only movement that creates progress can create momentum.
Identifying this movement is key to driving success.Â
